The partnership will promote branded three- to five-minute comedy "shorts"
developed by DumbDumb, the digital-production company launched by former
"Arrested Development" co-stars Will Arnett and Jason Bateman. The company has
previously worked directly with brands like Old Navy, Orbit gum, and
Denny's, for which it recently produced an unscripted series that featured
"Saturday Night Live" alum Dave Koechner interviewing fellow celebs in a Denny's
booth.